What Is a Unique Selling Proposition? Why It Matters for Local Business Growth

What Makes Your Business The Obvious Choice?

If you’re struggling with the answer, that’s probably why you aren't attracting more clients.

That’s where your USP (Unique Selling Proposition) comes in.

If it’s not clear that you’re the one who can solve their problem, they'll just scroll right past you.

What’s a Unique Selling Proposition (and Why It’s a Big Deal)?

Your USP is what separates you from the competition in your industry. It’s not a fancy slogan, it’s the real reason someone should pick your business over the next one.

Ask yourself:

• Why should someone choose you?

• What makes your offer different or better?

• How do you solve a problem in a way no one else does?

And no, “great customer service” or “we do it all” doesn’t count. That’s the bare minimum.

Why Your USP Matters

A clear USP helps you:

• Attract your ideal clients who want what you offer.

• Stop relying on discounts to stay competitive.

• Make your marketing actually work with guessing every step.

Some Real-World USPs That Work

Domino’s: Hot pizza delivered in 30 minutes or it’s free. 

Fed-Ex: When it absolutely, positively has to be there overnight. 

Lush: Fresh, handmade cosmetics.

No fluff. Just a bold, specific promise.

Start with This

Try this formula: We help [WHO] achieve [WHAT] by [HOW].

Fill in those blanks with what you actually do, and you’ve got a strong starting point. From there, tweak it until it sounds like how you would say it.

If you’re stuck, I put together a free guide that walks you through it step by step.

 Download it here. 

Talk soon,

Julissa