Stop Chasing Followers. Start Building Real Connection.

Let’s Be Real: Likes Don’t Pay the Bills

Ever hit “post” and check back a dozen times to see how many likes you got? No need to lie. We’ve all done it.

I hate to be the one to bring this up, but… that little hit of validation? It fades. Fast.

And when the likes don’t come in? Or worse, you gain followers, but nothing actually happens? It’s frustrating. Confusing. Honestly, it can feel like you’re failing.

But you're not.

You don’t need a huge audience. You need the right audience.

The Problem Isn’t Your Content. It’s What You’re Chasing

Right now, most people are chasing the wrong thing: followers.

But more followers don’t always mean more customers. More likes don’t mean more bookings. And viral doesn’t always mean valuable.

So what should you be chasing?

Connection.

You remember. That real, warm, human thing.

Connection makes someone pause and think, “Wow, they get me.” Connection makes someone DM you and say, “I feel like you were speaking to me.” Connection builds trust. And trust is what gets people to buy.

So How Do You Build That Connection?

Let’s break it down super simple.

1. Talk Like a Human, Not a Billboard

If your posts sound like a flyer taped to a lamppost, people scroll right by.

Write how you talk. Start your captions the way you’d start a convo. Use words your best friend would understand.

Example: Instead of saying: “We specialize in luxury skin care treatments customized to your dermal needs.” Try: “Your skin’s been stressed out lately, huh? Let’s fix that.”

2. Show Up with Heart

People don’t connect to perfect. They connect to real.

Show behind the scenes. Share a client story (with permission). Talk about the day you almost gave up but didn’t.

That’s what sticks. That’s what builds loyalty.

3. Answer the Questions They’re Too Shy to Ask

Think about what your clients wish they knew but are scared to ask.

Talk about how pricing works. Explain what happens after someone books. Break it down like you would to a friend who’s nervous to try something new.

That kind of info builds safety. And safety builds sales.

The Truth Nobody Tells You

You don’t need to go viral to grow. You need to be remembered.

You need someone to land on your page and feel like, “Ah. This is exactly who I’ve been looking for.”

And that doesn’t come from follower counts. That comes from connection.

So next time you post, ask yourself:

“Will this make someone feel something?” Not: “Will this get me more followers?”

Long Story Short

If you’re feeling stuck with your social media, it’s not because you’re not working hard enough.

You’ve just been looking at the wrong scoreboard.

Stop chasing the numbers. Start chasing moments that make someone say:

“You get me.”

Because when someone feels seen, they stick around. And those are the people who become loyal clients, not just another like.

Talk soon,

Julissa